This is the coolest concept! Topps, long-established producers of sports and trading cards, have struck a deal with the producers of AMC network’s new original series “Preacher.” In the agreement, Topps is able to take images from each episode and make them available 24 hours after that very show aired. Those who caught wind of this endeavor prior to Preacher‘s debut this past Sunday, were able to order these 5-pack of collectibles cards depicting scenes from the previous night’s showing.
Here’s how Topps describes these new collectibles…
The first cards for the television show were made available May 23rd – the day after the first episode aired – under the TOPPS NOW™ line. A set of five physical trading cards will be available for just 24 hours, giving fans of the show the opportunity to own timely collectibles each week there is a new episode.
“The TOPPS NOW program is the first of its kind for a television show because it offers fans an immediate collectible,” said Jeff Heckman, Topps’ Director of New Product Development & eCommerce Marketplace. “Instead of having to wait months for a trading card, they can order it the next day. Preacher has gotten great reviews, and the TOPPS NOW trading cards will make the perfect keepsake for any fan.”
The five-card set of key moments from each episode will be available to order from Topps.com for $19.99, which includes free shipping in the United States.
TOPPS NOW is an exciting new program that launched in early April with the start of the Major League Baseball season. TOPPS NOW cards are offered for sale the day after a memorable moment has occurred.
About The Topps Company: Founded in 1938, The Topps Company, Inc. is the preeminent creator and brand marketer of physical and digital sports cards, entertainment cards and collectibles, and distinctive confectionery products. Topps’ leading sports and entertainment products include Major League Baseball, National Football League, Major League Soccer, UEFA Champions League, English Premier League, Bundesliga, Indian Premier League, Star Wars, WWE, UFC, Wacky Packages, Garbage Pail Kids, Mars Attacks and other trading cards, sticker album collections and collectibles. Topps’ app portfolio, including Topps BUNT®, Topps HUDDLE®, TOPPS KICK® and Topps® Star WarsSM: Card Trader, has been a hit with millions of fans around the world. Topps’ confectionery brands include Ring Pop®, Push Pop®, Baby Bottle Pop®, Juicy Drop ® Pop and Bazooka® bubble gum. Topps was acquired by Michael Eisner’s Tornante Company and Madison Dearborn Partners in October 2007. For additional information, visit Topps.com and Candymania.com.